PPC

What is PPC?

PPC (or Pay per click) advertising is the preferred method for search engines to monetise their traffic. Currently, the major search engines have their own PPC platforms called Google Adwords, Microsoft Adcenter and Yahoo! SEM. In each of these platforms you can select a range of 'search terms' relevant to your company's products and services and bid a maximum amount for each click received. However, unlike a normal auction, the highest bid will not necessarily secure the top position within the search results. Instead, each PPC platform will try to maximise their revenues by displaying adverts based on a calculation that includes the number of clicks an advert achieves and the bid. Another smaller part of this calculation is to factor-in the relevance of the landing page offered.

Our approach to PPC management is different

Most agencies that offer PPC management services (or even automated bidding software) will charge based on the levels of the clients advertising spend (usually 10%). We think this model encourages agencies to maximise their clients' spend. Our approach is different, we will either charge for the time we spend on your account or simply take a commission for achieving your goals. Read more about our PPC management.

Our successes

We manage more than £5million of PPC spend and are very proud of the work we complete for our clients. As well as winning the 'highly commended' award for search at the NMA effectiveness awards 2011, Google and Microsoft have also picked-up on our successes and used them as case studies:

Google Adwords PPC: www.Google.co.uk/adwords/select/success/directline.pdf
Microsoft Adcenter PPC: http://advertising.microsoft.com/uk/advertising-case-studies?Adv_CaseStudyID=1381