PPC Optimisation

How we optimise PPC spend

Our approach to optimising PPC advertising is practical with lots of testing:

• Identify your business objectives
• Set-up accounts (if required)
• Organise your account structure
• Select keywords and placements
• Create compelling targeted ads
• Roll-out of ad copy testing
• Landing page testing
• Tracking to measure results
• Reporting results
• Testing and modifying your campaigns to optimal performance

We do this for the following PPC platforms: Facebook, TheTimes, Amazon, Google adwords, Mircosoft adCenter, Yahoo! SEM.