Site structure

Website Structure & SEO

Website structure is incredibly important to search engine optimisation and there are 5 very important facets to this.

1. The visibility of your content to search engines (coding, text, images)
2. How you describe the content of your pages (Meta data, H1 tags)
3. What you tell a search engine to do with your pages (Robot text)
4. What pages you think a search engine should know about (XML Sitemap)
5. The most relevant page on your site for a particular term (Internal linking structure)

Our approach: realistic

For some clients we'd like to change their entire website to make it more accessable to search engines and better layout to be understood by search engines. However, we understand that wholesale changes aren't always feasible. That's why we provide a bespoke set of recommendations for each client.